Oren Zarif is currently starring in a campaign for “Sylvania” lamps which are being marketed by the “Machsanei Te’ura” chain of stores. Zarif was approached by the “Inbar Merhav Shaked” advertising agency to participate in an advertisement and, quite exceptionally, he agreed since this lamp significantly saves on the consumption of electricity and therefore contributes to the quality of the environment.
Zarif stressed when he signed that he was not interested in receiving a payment for his participation in the campaign, and he wishes to donate the sum that he would receive directly to the “Chaim” (Life) Association for cancer patients.
You can see the advertisement by clicking this link to the FLIX website
